Context
Post-Brexit, Demos set out to understand how the UK public felt about data-driven political campaigning.
Process
Pairing Polis with nationally representative sampling, Demos ran the conversation with 997 participants — and wrote a thorough review of the political theory behind deliberation at scale.
Results
It was the first time Polis had been combined with a representative sample, opening the door to statistically grounded findings.
Opinion landscape
[ Opinion group visualization ]
Cluster map and key statistics — to be added with sourced data